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“I The next flavor is already in the works – a Morning Sech’s Mimosa.
They’re going for a day-drinking, perfect for a tailgate type of product.
“Sex sells; let’s cut to the chase; let’s do it,” says Co-Founder & VP of Marketing Gabriele Galli.Being college students themselves, they approached it with the mentality of if we like it, other students (21 of course) would as well.The comparisons to once-banned Four Loko run rampant.“B Galli went to high school with Co-Founder Shea Wilson, who met the third Sech’s creator, Mason Estep at OU.Estep and Wilson had started another business during college, using funds leftover to start Sech’s. He took a German class in high school and thought it would be amusing to start a drink with Sech’s as the name.